AV65+                                                                                                                                                                                     

In an aging-western society where older adults are on course to encompass 1/3 of the mobility marketplace by 2050, driving accident rates increases with age, and health decline and driving cession are linked, the premise of autonomous vehicles (AV) appears particularly salient for older adults (65+). This research project in collaboration with a multi-national IT company is exploring the current mobility lives of older adults across Europe in order to understand (1) the potential impact of AV, (2) factors related to adoption of AV, (3) user experience related design criteria and (4) Mobility As A Service (MaaS) business models. The project employs qualitative methods to explore the rich context of a range of older adults in Ireland, UK, Germany and Italy.

Researchers: Dr Shane McLoughlin, Dr Giovanni Maccani